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Drew’s story proves that you can create a massive difference in your valuation if you know what key lever to focus on. Robert shifted their primary method of customer acquisition from a high touch strategy to a more scalable online strategy. This helped them triple their profits, increased the value of the company by 10 times, and set up a sale of the company for a mid 8-figure sale price. This sale and freedom allowed Drew to pursue professional race car driving full time.